Essay on “Marketing Strategy and Plan for Virgin Mobile”

Essay on â€Å"Marketing Strategy and Plan for Virgin Mobile† Table of Content 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Environmental Analysis and Audit 4 3.1 PESTEL Analysis 4 3.2 SWOT Analysis 5 3.3 Competition Analysis – Porter’s Five Forces 6 3.4 Product Offering 8 3.5 Product Life Cycle 9 5.0 Marketing Strategy 9 5.1 Mission 10 5.2 Marketing Objectives 10 5.3 Target Markets 10 5.4 Positioning 10 5.5 Segmentation 11 5.6 Ansoff Matrix 11 5.7 BCG Matrix 11 5.8 Distribution Strategy 13 5.9 Marketing Mix 13 6.0 Financial Analysis 15 7.0 Implementation Controls 16 8.0 Corporate Social Responsibility 16 9.0 Contingency Plan 17 10.0 Recommendations 17 References 1.0 EXECUTIVE SUMMARY This is a comprehensive product marketing plan which is aimed at launching virgin laptops and getting it to the end user. The brand name is virgin mobile under the bigger umbrella of virgin group of companies within which virgin laptop will be officially launched and marketed in the United Kingdom (UK). This country has been selected as the target market because Virgin Group is a very successful company within the UK with huge popularity of the brand. The virgin brand is one that is viewed with lots of excitement and many of its products are often most acceptable and successful within the UK (Johnson 2011). Also, this marketing plan further makes an environmental audit of the selected market with much emphasis on the level of competition within the market. This will then be followed up with an analysis of the marketing strategy for virgin laptops as well include in the structu sensu, that is the relevant monitoring and control measures that will help facilitate and achieve the objectives outlined (Kotler 2009). This marketing plan also includes a concise discourse of financial requirements that will be needed for an effective marketing of Virgin Laptops. The conclusion will include valuable recommendations which will involve the need for a 10% contingency fund of the total budget that is meant to be invested into the implementation of the marketing plan in order to facilitate and enhance the future penetration of this product into new markets (Johnson, Whittington Scholes 2011). 2.0 INTRODUCTION Marketing as defined by the Charter Institutes if Marketing (Charted Institutes of Marketing 2011) is â€Å"†¦the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably†. Kotler (Kotler et al 2009: 109) defined a marketing plan as ‘’a written document that summarizes what the marketer has learned about the marketing place and indicates how firm plans to reach its marketing objectives’’. This plan consists of an environmental audit of the personal computer industry in order to ascertain current position with regards to the retail and banking industry and promotion via different resources such as Internet website directories (i.e. SearchWIZ). The plan employed theoretical frameworks like PESTEL and Porter’s FIVE FORCE. The plan analyzed the product offering and life cycle, marketing strategy, target market, positioning, marketing mix as well as implementation and control. It also made use of strategic clock, BCG matrix and Ansoff Matrix to help evaluate the strategic direction of the company and proposed recommendations. 3.0 ENVIRONMENTAL ANALYSIS AND AUDIT 3.1 PESTEL The PESTEL analysis of markets aims to evaluate six key features of a new market, namely: a) Political, b) Economical, c) Social, d) Technological, e) Environmental, and f) Legal. According Johnson, Whittington Scholes (2009:56), this is particularly important as these factors will influence either the success or failure of the new product ‘Virgin range of laptops with windows eight (8)’ in the UK. The following is the PESTEL analysis of Virgin laptops for the UK market: a) Political and legal factors: The ever increasing focus of both governmental and non-governmental organisations on the environmental impact of high-tech has led to more stringent environmental regulations on the electronic industry such as RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) Directive (Dalal 2009). Additionally, testing and certification directly affect the supply chains of PC manufacturers which will increase manufacturing cost and lowering profits (Dalal 2009). Other than these key issues, the UK provides a fairly stable political and legal market environment. b) Economic factors: An increase in VAT from 17.5% to 20% in order to tackle budget deficits will increase corporate spending and an increase in the minimum wage to 15.5% will have a positive effect on the demand (HM Revenue and Customs 2011). However this decline will be followed by a gradual increase in terms of market share from an expected 5.4% in 2009 to 4.4% in 2012 (Gartner 2008). c) Social: Factors such as education, preference and income levels affect the purchase of laptops within the UK. The UK is a highly literate society and for that matter the usage of laptops is a part of the norm. For instance, within the UK, consumers spending rises during festive periods and demand for laptops will as well rise (Gartner 2009). d) Technological: Consumer demand for sophisticated gadgets ranging from laptops to phones makes it appropriate the virgin brand to go into laptop production because it offers the sophistication consumers yearn to have. 3.2 SWOT ANALYSIS The Strength, Weaknesses, Opportunities and Threats or SWOT analysis is one of the most commonly used tools to evaluate the suitability of markets for the launch of a new product. This framework is used to assess the products’ feasibility in meeting market needs as well as available future courses of action that can be exercised to lead to successful introduction of those products(Johnson, Whittington Scholes 2009:119). The following is the SWOT analysis of Virgin laptops for the UK market: a) Strengths: Virgin laptops will meet the expectations of consumers as more emphasis will be placed on the chip that will make processors much smaller and light-weight which is ideal for tablet PCs and Ultrabooks. Thickness – Less than 0.71 inches or 18 millimetres, Weight – Less than 3.1 pounds or 1.41 kg, Battery Life – More than 5 hours, will have Intel’s Rapid start technology and also have flashed based drive for storage (Pinegar 2002). b) Weaknesses: Virgin mobile, although a part of the prominent Virgin group, is not a major player in the market for laptops and personal computers. It has low brand visibility and low brand loyalty which implies that it will take time for this product to be to penetrate into the market. c) Opportunities: The virgin brand is one that is most revered within the UK market and for that matter, what customers feel about the virgin brand will be transferred to virgin laptops and it will therefore help in the marketing of this new product. The internet market has matured since the technology sector continuous to grow even in the wake of the financial downturn (Gartner 2009). d) Threats: The personal computers industry is controlled by five major manufacturers. These are: a) Dell Inc, b) Hewlett-Packard, c) Gateway, d) Lenovo/IBM, and e) Apple Computers with more than 64.2% of market share which will be a threat to this product (Davis 2009). 3.3 COMPETITION ANALYSIS Michael E. Porter’s five forces model for analysing competition is one of the most widely used market analysis tools. As the name suggests, the model focuses on five key forces that influence the competitive environment of a product. The forces are: a) Entry barriers, b) Threats of substitutes, c) Bargaining power of suppliers, d) Buyers bargaining power, and e) Rivalry from established companies offering the same product. The following is the analysis of market competition for Virgin laptops in the UK based on Porter’s Five Forces model: a) Threats of new entrants: The cost of production and distribution are the factors that make entrance high (Johnson, Whittington Scholes 2010). The five main manufacturers are dictating the pace with more than 64.2% of market share (Davis 2009). It implies that new entrants will need to invest so much with low prices in order to compete with market leads (Kotler 2009). b) Threat of substitute products: The threat of substitute is high because there are several alternatives as phones, tablets and this has resulted in low degree of product differentiation (Davis 2009). With continuous technological innovations, products are developed with similar attributes to laptops with each firm manufacturing product that directly competes with competitors which in the end acts as a substitute (Dalal 2009). c) The Bargaining power of buyers: Bargaining power of buyer’s is low due to the fact that companies have what is referred to as brand equity and therefore buyers have in-depth know-how about the products available in the market (Dalal 2009). d) The Bargaining power of suppliers: The microprocessor industry is dominated by Intel technology which holds a market share of over 50 % for the distribution of microprocessors in the market. Consumers usually demand laptops with consistent software and hence as a result of the high degree of product differentiation, changing suppliers becomes difficult which therefore leads to a high supplier power (Anderson 2007) implying moderate bargaining power of suppliers. e) Intensity of rivalry: There is evidence of strong rivalry among dominant companies within the UK because of the fact that they control more than 64.2% of the UK market share and therefore competition levels are very high within this industry (Anderson 2007). Figure 1 illustrated the five forces analysis for Virgin laptops in the UK. Figure 1 With the above, is conclusive that the UK PC industry is a hyper competitive one and new firms will be successful in such an industry if they have the technical expertise and adequate capital and with brand equity being a matter of need, virgin mobile and virgin group as a whole has what it takes to penetrate into the UK market despite some of these challenges. 3.4 PRODUCT OFFERING The company will brand and package products to add to a perceived value of customers (Kotler et al 2009:506).By purchasing the product consumers will get the following benefits: Core Product: Durability, fashionable Actual Product: Customer satisfaction Augmented benefit: Ethical standards linked to fair trade products Source: Style communications Virgin mobile will introduce the following range of laptops: Processor: 2nd generation Intel ® Coreâ„ ¢ i5 (windows 8) i7 processor (2.20 GHz, with Turbo Boost 2.0 up to 3.10 GHz)- (windows 8) 6.0 PRODUCT LIFE CYCLE The life of most products is segregated into five key phases, namely: a) Product development, b) Product introduction, c) Product growth, d) Product maturity, and e) Product decline. The typical product life cycle is depicted in Figure 2: Figure 2 The above diagram shows that virgin ultra laptops is at the introduction stage but can increase sales revenue by focusing on the brand image of the parent company virgin mobile under virgin group. The product will be at the maturity stage in 3years through rigorous advertisement. 5.0 MARKETING STRATEGY The marketing strategy offers a direction on the ways of getting a product/service to the consumer which is guided by a routine set of duties and responsibilities. For the effective marketing of Virgin laptops, a pre-emptive strategy will be used whereby a general claim is made but with some assertion that one’s brand is superior (Pickton Broderick 2005:427). 5.1 MISSION To offer consumers with intrinsic value of quality durable laptops with greener technology this will come at affordable prices. 5.2 MARKETING OBJECTIVES By introducing a new product line of virgin laptops, virgin mobile aims to achieve the following objectives: Short term: To increase brand awareness by 10% which intended to achieve a market share of 5% from 2012 2013. Medium term: Ensure customer satisfaction by 20% through surveys and product development by 2014. Long term: Launch product in Europe and achieve 6.5% increase in sales between 2014-2015 5.3 TARGET MARKET As a result of increased computer literacy, the demand for laptops with extra features is rising but will be done on a pilot basis; this product will have its target group as university under-graduate students between the ages of 15-24. There will however be a shift to encompass all university students and professionals in the medium and long-terms respectively. 5.4 POSITIONING Strategic positioning involves decisions about setting initial prices of a product(s) in response to competitive challenges in the market (Kotler, Keller, Brady, Goodman Hansen 2009:853). The image is intended to be created as a pre-emptive strategy to help position virgin ultra laptops as is to position the ‘Virgin Laptops with windows eight (8)’ with emphasis placed on its type not being in the market yet with the features it has and yet prices are comparable to current market leads. 5.5 SEGMENTATION IT is important to segregate a product’s target market into segments as this allows better focus of marketing and sales effort on those audiences that are most likely to make a purchase of the product. Virgin range of laptops will target university students and professionals since among these groups, laptops have become necessities rather than wants. Research in the light of the economic recession, demand for laptops is on the rise after a fall in 2008 (Garoia 2010). 5.6 ANSOFF MATRIX Considering Ansoff matrix, Virgin laptops is a new product being introduced in an existing market and therefore categorized under the product development quadrant. The product has a chance of penetrating into the market because of consumers are not only interested in intrinsic value but ethical factors as well (Emerald 2003). With regards to market penetration sales would also be improved by advertisement on brand awareness as well as promotions, discounts, contract laptops, etc. There will be no immediate diversification since the product will need to reach its maturity stage of the product life cycle before diversifying into either related or unrelated products will be considered. Figure 3 highlights the Ansoff Matrix for Virgin laptops for the UK market: BCG MATRIX The BCG Matrix was developed by Boston Consulting Group aimed at assessing business potential and evaluating the market environment. Analysing the BCG matrix above shows virgin laptops with windows eight (8) is among the question mark category because it is at the introduction stage of the product life cycle where market share is normally low. This product has a potential of becoming a star at the growth stage. Figure 4 shows the BCG Matrix for Virgin laptops in the UK market: Figure 4 Source: Sooper Tutorials 5.8 DISTRIBUTION STRATEGY Distribution strategy includes selection and management of channel relationships to deliver value to consumers (Kotler et al 2009:853). Our direct distribution channels consist of our website and Virgin Mobile at your Service, our toll-free customer care centre and the use of a third-party retail distribution channels such as Nextel Stores, Target Stores. A four party retail distribution channel also include Amazon.com will place product within their stores to promote sales (Lynch 2008). 5.9 MARKETING MIX PRODUCT: Virgin ultra – laptops will be made-up of Chip that will make processors much smaller and light-weight which is ideal for tablet PCs and Ultrabooks. Thickness – Less than 0.71 inches or 18 millimetres, Weight – Less than 3.1 pounds or 1.41 kg, Battery Life – More than 5 hours, will have Intel’s Rapid start technology and also have flashed based drive for storage with windows eight (8) which is not available in the market presently. This product is also manufactured to be environmentally friendly. This will be very appropriate for the current laptop consumer market. PRICING: Prices will be earmarked to meet middle income earners purchasing levels since most of UK population consider themselves middle or working class people (BBC 2009). This marketing plan will use customer based pricing approach since we aim to penetrate into the market by persuading consumers from switching to virgin range of laptops; Prices: 1 Virgin ultra-laptop 14† (windows eight)  £650 2 Virgin ultra-laptop 15.6† (windows eight)  £700 PLACE: This product will be introduced in UK as a test market which will be followed with a survey to ascertain customer satisfaction and the feedback will influence the launch of the product in the European economies in the long term. PROMOTION: Virgin mobile under the virgin group is a strong brand in the industry but to further increase consumer awareness of its new product line ’virgin laptops’, raise awareness about the new brand under the bigger umbrella of the well-recognised virgin brand, advertisement campaigns will be staged via online and offline marketing communication channels. It also includes advertising on websites as direct communication through blogging Google, yahoo, and gum tree etc. (Kotler, Keller, Brady, Goodman Hansen 2009:711). PEOPLE PROCESS: Virgin mobile has a well-developed marketing department. However, an introduction of a new product requires training on departmental basis to equip workers with the necessary information on the new product. The product will be marketed through existing marketing channels as well as online. A simplified IT approach will be used where a low-touch uniform infrastructure spanning the desktop to the data centre will be employed to the measurement of operational efficiency (Dell 2012). PHYSICAL EVIDENCE: Through billboards, magazines and live TV commercials showcasing the new range of laptops, consumers will get to know the quality and durability of the virgin laptops before the launch of the product in the UK. 6.0 FINANCIAL ANALYSIS Price penetration strategy as mentioned in the marketing mix will be employed with an estimated average price pegged at  £550 and  £6500 prices respectively. An average variable cost is estimated at  £400 and  £450 respectively. The initial fixed cost for the production of the virgin range of laptops is estimated at  £5,000,000 and  £6,000,000 respectively which will total  £11,000,000. Virgin laptops intend to start making profit from the 2nd year when the product break even with an increased sale volume of  £3,000,000. 7.0 IMPLEMENTATION AND CONTROLS

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The most effective method to Use a Sample Hook For a PaperSample snare for an exposition will be useful for scholars, particularly on the off chance that you are in a dubious circumstance recorded as a hard copy a paper. This may happen when you are composing a paper about a subject that you find very overwhelming. While it is conceivable to make your paper fascinating with your own inventiveness, the sort of snare for a paper would be exceptionally useful in making a warm inclination for your readers.Essay composing can be fun however it can likewise be troublesome when you don't have the foggiest idea what to expound on or how to make a decent snare for an exposition. A snare for a paper will assist you with communicating and illuminate your perusers about your point. It is a method of taking things further, or setting up a secret, that will make the paper significantly all the more energizing and grasping. You have to settle on what sort of story you need to tell about your point with the goal that you will have a decent snare for your essay.Tip number one is to record all the subtleties of your theme. This will help you when you are ensuring that you have all the fundamental data to make your paper fascinating. You shouldn't have to stress a lot over this since most paper points are very normal thus numerous individuals expound on them. All things considered, recording the data that you believe should be available in your paper will enable you to recognize what to do. You will wind up sparing a great deal of time by taking out pointless subtleties and will assist you with avoiding any mistakes in your writing.Tip number two is to take a shot at your exposition before you start composing it. Ensure that you comprehend your subject altogether before you begin composing your paper. This will guarantee that you have enough data to expound on and that you have adequate data about your subject to make your paper more interesting.In reality, it is ideal in the eve nt that you can make your own paper before you begin composing it. This will assist you with maintaining a strategic distance from the missteps that can happen when you first beginning taking a shot at your paper. This is probably the greatest tip in making the paper fascinating and impressive.The other tip that you should seriously think about is the methods that are utilized by proficient article authors. You can do similar stunts that these experts use recorded as a hard copy papers however with your own style. You simply need to pick a point which will be anything but difficult to expound on and will have the option to intrigue your readers.Writing an exposition is something that is troublesome and can be scary on the off chance that you don't have the foggiest idea how to compose a paper. You should give yourself a lot of time to compose the paper and afterward you will have a higher possibility of progress when you finish it. Ensure that you don't hesitate while you are compos ing your paper since this will just defer your advancement and you won't have sufficient opportunity to make your paper interesting.If you have expounded on your point and are not happy with your work, it is critical to discover an exposition manager or editor. On the off chance that you need more time to amend your paper before you submit it, an article manager can give you input that you won't have the option to discover somewhere else. You have to discover an editor that are notable in the field of altering, just as in editing.

Looking For College Essay Help? Find it Online

<h1>Looking For College Essay Help? Discover it Online</h1><p>When scanning for help with your school article, you might be astounded to locate that a decent number of the organizations who offer such administrations can be very costly. Nonetheless, on the off chance that you are happy to set aside the effort to locate the correct assistance, you might have the option to set aside cash that could somehow or another be utilized in different manners. The most ideal approach to this is to begin inquiring about for school exposition help suppliers online.</p><p></p><p>You need to recollect that articles are not really the most troublesome undertaking that you should manage when composing your school papers. All things considered, most understudies' assignments spin around realities and models. Your target as an understudy is to ensure that you present yourself in the most ideal light and this implies you should be as clear and succinct as could r easonably be expected. To make this procedure somewhat simpler, you will need to discover an asset that offers you incredible assistance with your paper, however at a moderate price.</p><p></p><p>One thing that you will find that makes it hard to find support with your school exposition is that the individuals offering the administration are frequently just too occupied to even consider spending whenever doing research on the point. This makes it much increasingly significant that you discover an asset that offers extraordinary assistance with your school paper. There are some simple advances that you can take to ensure that you will get the assistance that you need at a moderate cost, however you first need to know where to look.</p><p></p><p>The first thing that you ought to do is to search for audits. These are for the most part given by understudies who have utilized the administration and they can give you a great deal of data tha t you can use to assist you with your hunt. Audits will give you data about what the understudies thought about the different organization offering assistance with your school paper. Recall that these are the assessments of understudies who are regularly impartial about the service.</p><p></p><p>Another place that you should search for surveys is on the web. There are numerous sites that have discussions where clients share their assessments about the different school article help suppliers that are accessible to them. You can discover these surveys on an assortment of sites that you visit and you can utilize these as a reference.</p><p></p><p>Once you discover an asset that you like, you should choose how much assist you with willing need. While you might be searching for help with your school paper to assist you with finding an answer that functions admirably for you, this can likewise assist you with narrowing down your decisions. A genuine case of this is on the off chance that you need assistance with your article to compose a paper that will be all the more speaking to a higher-positioning school.</p><p></p><p>If you are simply searching for the absolute minimum to get past your school exposition, at that point you probably won't need assistance by any stretch of the imagination. This is an extraordinary method to abstain from going through a great deal of cash since you will have the option to utilize a similar assistance for a vast lion's share of your school papers. The key is to discover an asset that fits the requirements of your school exposition as opposed to figuring out how to complete the work that is progressively advantageous for you.</p><p></p><p>In request to discover an organization that can offer you help with your school paper, you should discover an asset that offers the kind of administrations that you are searching for. These may incorporat e help with rounding out your test and you can discover numerous assets that offer this. From that point, you would then be able to start to search for help with your school essay.</p>

The Use Of Scientific Research On Animals - 998 Words

In medical research animals are used as ‘models’ for human disease by artificially inducing selected symptoms intended to resemble human illnesses. (vier-pfoten.org) However, a disease is more than simply a collection of symptoms, and so the human disease itself and its underlying biology can never be fully replicated in an animal model. The use of scientific research on animals can be cruel and inhumane to the well-being of animals. All the research and animals they get are very expensive to pay. And very time consuming. The use of doing tests for illnesses on animals is a waste of time, and isn’t needed. Imagine not being able to have a nice and fun life. You’re trapped in some area that you have no idea about. Imagine being starved,†¦show more content†¦(neavs.org) Animals aren’t given any kind of antibiotics for their pain to be numbed. So they will feel every bit of what is happening to them. Scientific testing of animals is legal, unle ss told from whatever company they are working for. Animals that are used for testing can’t even get some fresh air. They are stuck in cages from their day to day life, and have a rotation that allows them to go outside for very little time. Animals are put into a restraining device that prevents them from being able to move. These experiments included immobilizing mice and rats in tubes, shocking their feet, suspending them by their tails, and forcing them to swim to avoid drowning. (neavs.org) All the research and animals they get are very expensive to pay. And very time consuming. Some animal tests take months or years to conduct and analyze (e.g., 4-5 years, in the case of rodent cancer studies), at a cost of hundreds of thousands—and sometimes millions—of dollars per substance examined (e.g., $2 to $4 million per two-species lifetime cancer study). (hsi.org) Schools usually have to pay for when they want to do testing on animals in college, for instance dissection. The USA roughly spends about $16 billion dollars yearly for animal testing for tax payers’ expense. Animal testing takes up to 5 years and can cost $4 billion dollars for planning.

Topics to Write a Synthesis Essay On

<h1>Topics to Write a Synthesis Essay On</h1><p>It is critical to recall that to compose a blend paper isn't really equivalent to composing a thesis. A proposal is a definite portrayal of something you have learned and instructed. The union exposition is the second period of an understudy's learning procedure. It is additionally a data gathering stage, in which you will wind up expounding on your own work and thoughts.</p><p></p><p>There are a wide range of kinds of courses and subjects that will permit you to mesh these topics into various ways. The subjects to compose an amalgamation article on may be anything from ailments, mankind's history, brain research, business, financial aspects, and even governmental issues. Contingent upon your sort of information and interests, you should go out and pick the theme and the exposition subjects to compose an amalgamation on.</p><p></p><p>There are a wide range of kinds of cla sses and projects that will have the option to permit you to connect with points to compose a union on. All things considered, the degree you are seeking after is called a MA. On the off chance that you take courses in Humanities, Art, or Law, the points that you will expound on are additionally going to be themes that are secured by those courses.</p><p></p><p>As you consider the subjects to compose a union on, you might need to begin by contemplating what you are searching for in your topic. On the off chance that you are showing law, you ought to consider the classes that give you the most useful utilization of your insight. On the off chance that you are showing human sciences, you can likewise investigate the subjects that are more top to bottom, and you might need to think about that if there is a specific types of creature you find out about that is additionally in the zone of research you are researching.</p><p></p><p>Once you have picked the point you are going to examine, you are going to need to consider how you will move toward it. Composing a paper of this sort isn't something that you will spend an houron, so you need to get it down as fast as could be expected under the circumstances. You need to ensure that you are utilizing both language structure and spelling rules.</p><p></p><p>As you are getting ready to compose this sort of article, ensure that you are incorporating a paper layout in your exposition. This will help you not lose all sense of direction in the subject of the paper and keep you concentrated on the main job. One final thing to recollect is that you need to utilize something that will cause you to seem positive about your composing ability.</p><p></p><p>When it comes to composing the point to compose a blend on, you will be confronted with questions in regards to what you will expound on. There are a few things that you will need to t ake a gander at with regards to recognizing what is simply the correct inquiry to pose. Your goal recorded as a hard copy the subject to compose a union on is to investigate points that you are enthusiastic about or that you trust you can utilize in your life.</p>

Essay Writing Service - Why You Should Consider Using a Vancouver BC Essay Writing Service

<h1>Essay Writing Service - Why You Should Consider Using a Vancouver BC Essay Writing Service</h1><p>If you need to compose an article on everything without exception, however would prefer not do everything without anyone else, consider employing a decent exposition composing administration to carry out the responsibility for you. A decent author will assist you with sorting out your musings, keep you on target, and eventually get your paper where you need it to go.</p><p></p><p>First of all, ensure that your exposition will be to the point. A few people are simply not open to stating what they need to state. On the off chance that you will compose something like a paper about a specific point, at that point you should have the option to take a full breath and state what you need to state. On the off chance that you can't do this, you ought to most likely skirt the exposition by and large and proceed onward to a point that you feel increasin gly great with.</p><p></p><p>Another interesting point when concluding whether to utilize a composing administration or not is your degree of capacity. Is it you who needs to compose the article, or is it another person? On the off chance that you imagine that you will do this as an interest, you might need to look at a nearby web based composing administration. They can deal with the work and ensure that you complete everything with no delays.</p><p></p><p>For the individuals who are curious about how things work in Canada, the organizations that offer these types of assistance are really called 'operators'. They have some expertise in one kind of business: how to showcase your item to the most elevated bidder. The main thing you need to stress over is ensuring that the organization is genuine and that they approach all that you have to get your advertising effort off the ground.</p><p></p><p>You may feel that Vancouver is on the east coast, however it is really not. The significant urban areas in Canada are situated in the east, so there are in every case a lot of individuals that need to visit Vancouver. This implies there are a lot of individuals who will be keen on perusing your paper, so finding a decent article composing administration in Vancouver isn't hard at all.</p><p></p><p>So you are thinking about how would you prepare your exposition? Indeed, composing an extraordinary article is tied in with verbally processing and concocting thoughts that are going to intrigue perusers. With regards to composing a paper, you have to consider what will be fascinating to perusers. The administration you pick ought to have the option to assist you with concocting intriguing thoughts that will make a fascinating essay.</p><p></p><p>In the end, finding a decent paper composing administration in Vancouver BC will assist you with setting aside time and cash. This implies you can concentrate on becoming more acquainted with and conversing with individuals as opposed to making sense of how to compose the exposition. There are a lot of ways that you can recruit an expert help for this sort of work, so pick the one that accommodates your needs.</p>

Teaching Methods for Essay Samples

<h1>Teaching Methods for Essay Samples</h1><p>You need to compose expositions for schools, you may likewise wind up showing others how to compose papers. In any case, you will utilize diverse instructing strategies to accomplish the objectives that you have for yourself.</p><p></p><p>So what sorts of paper tests are there? On the off chance that you compose a similar exposition a seemingly endless amount of time after year, at that point it is a smart thought to utilize a similar sentence structure all through the article. On the off chance that you instruct, at that point you can alter your methodology to fit the topic of the exercise you are teaching.</p><p></p><p>What is the most significant hint for you as an instructor to utilizing an exposition test? You have to utilize what is best for your understudies and not what is best for you. You would prefer not to be tedious however you need to leave something new and i mportant for your understudies to remember.</p><p></p><p>It isn't anything but difficult to compose an exercise plan and realize what you are going to instruct. With these showing strategies however, you will have more opportunity to consider what sort of exercise you are going to educate. With regards to study hall the executives, you need to ensure that the understudies gain proficiency with the data that they need. So as to do this, you should have the option to deal with your group and keep them concentrated on the lesson.</p><p></p><p>You are going to need to utilize both of these showing techniques in your study hall. So as to assist you with making everything meet up, you are going to need to utilize them with the entirety of your instructing materials including worksheets, exercise plans, and the most significant of all: paper tests. You have to give your understudies an approach to become familiar with the data that they need such that you can relate it to an exposition. It assists with having the exercise similarly as useful as the exposition that you are giving.</p><p></p><p>When you give paper tests, it is imperative to have the option to present it so that it is simple for the understudies to make sense of what is happening. It assists with making the inclination that the individual who composed the article composed it simply like that. You need to get your understudies to comprehend that the article originated from the understudy, not from you.</p><p></p><p>When it comes to paper composing methodologies, you need to think about how much sentence structure and spelling you need your understudies to learn. This is significant on the grounds that it can influence the manner in which they take a gander at your paper. You need to ensure that the exposition will be anything but difficult to peruse and the principles of sentence structure are followed. You ne ed to compose well and you need to be clear with the data you are attempting to convey.</p><p></p><p>Now that you know the entirety of the strategies that you can use to improve your composing abilities, you can pick which ones work best for you and give you the outcomes that you need. The most significant thing to recall is that you can't let your understudies compose for you, you have to compose for them. That is the reason utilizing training strategies for article tests is so important.</p>

Easy Photo Essay Topics

Easy Photo Essay TopicsFor those who want to work on easy photo essay topics, there are a number of resources available for you. In this article, I will outline some of the more popular and most sought-after essay subjects.Romance. Almost everyone has experienced romance at one time or another in their lives. It is an element that keeps us going. To effectively write about it, it is important to remember certain things that will assist you to achieve that. A nice photography theme will help you as you proceed.For a basic example, consider whether you would prefer to write about romance between two people or romantic love between two places. Or what about love coming from a distance? Those are just a few of the choices available for you.Many people often feel that romantic love comes from a large impact on our lives. They fail to realize that it usually begins on a personal level, and that our choices in life almost always play a big role in how we love and respond to others. When peo ple write about it, they tend to focus on that personal connection.If you want to write about it, then you should try to observe that particular way that you love and respond to others. Is it through closeness or through a shared interest? These are the two most common routes that relationships take.Another great thing about this subject is that it can be a little difficult to describe precisely, but once you find a topic that you really like, you can build a particular story around it. A good place to start would be a picture that depicts the way your love progresses. You may choose to use the early stages of a relationship, or the end.Nowadays, people are turning towards photo essays to express themselves. We all have favorite subjects that can provide us with inspiration, especially when you are trying to figure out what to write about. They can also provide motivation for you to continue working on your own poetry and prose as well.I have written on many occasions about how grea t it is to compose your own poems and prose and share them with others. This is really one of the best things that you can do if you truly want to improve your skills and become a better writer.

My Accounting Internship - 949 Words

Company culture is the identity embedded with the underlying business operations of the film. Culture, in many respects, is behind the service provided to customers, the metrics deemed important to success and the overall working environment for all employees. As such, culture plays a very profound role within the organizations as it competes with other very similar firms. Culture differentiates seemingly mediocre firms from those that continue to take market share. My internship allowed me to realize first hand how company culture can affect the attitudes and behaviors of employees in regards to success, motivation, and teamwork. My internship was within a small accounting firm, with only a small number of employees. The attire of that was required with the job was that of professional business slacks and shirt. The boss, and the four other employees wanted to portray an image of professionalism and attire was the catalyst for this image. He also did not allow any food or drink in the office as he was fearful of the image it would portray to others. The firm was very focused on the customer experience and how certain activities could diminish their trust in the company. The firm was neatly decorated with very little amounts of artwork. As a small firm, the company did not have the lavish budget to spend on visually appealing merchandise. Instead, the company relied on strategically placed pictures throughout the firm. Many of which were replicas of other famous artwork.Show MoreRelatedReport: Employment and Internship1268 Words   |  6 PagesI must confess the sense of relief I had when I realized that I wa s enjoying accounting, since graduation was just around the corner. My internship reaffirmed my decision to become an accountant. I found that nobody expects you to know everything and that mistakes can be tolerated if learned from. The experience has given me confidence in myself that was severely lacking beforehand. I have realized that I want to continue working in the area of auditing. Experience And Academic BenefitsRead MoreEvaluation Of Academic Performance Action Plan1298 Words   |  6 PagesAcademic Performance Action Plan My academic performance goal for my Senior year is to maintain a GPA of 3.5. To achieve that, I have determined myself to achieve as minimum grades, two B+ and three A- for this semester and for Spring and Fall of 2017. So far, I have performed quite well on my exams and projects this semester. However, on one class I barely passed my first exam with a 70 even though I felt I was prepared to obtain a much better grade. Therefore, to achieve my goal of maintaining a GPARead MoreSample Resume For A Canadian Experience Being An International Student1070 Words   |  5 PagesDescribe your field internship objectives. The objective behind doing this internship was: †¢ To get Canadian Experience being an International Student. †¢ To understand how accounts are maintained in the company and to learn about management practices. †¢ Develop the communication skills and channels. †¢ To get familiar with working style in Canada. †¢ To work and addition involvement in the field in which I want to construct better profession. †¢ enhancing both my individual andRead MorePersonal Reflection : My Internship Essay1551 Words   |  7 Pagesof my internship Mid July I was searching for an internship opportunity for the fall semester in the Lansing area. I felt that in order to separate myself from my peers and climb to the top of my class that I needed to add more work experience under my belt. After searching on multiple job posting websites, I finally stumbled across an Accounting Internship at a Medical IT company. I applied and instantly heard back that I was offered an interview. A few weeks later, I made the trip from my hometownRead MoreInternship at Accounting Firm X: A Personal Reflection1281 Words   |  5 PagesDuring my time at Accounting Firm X I learned many lessons that apply not only to accounting and the principles and practices associated with that subject, but also to life as a professional in a real world work setting. The purpose of this essay is to highlight my experiences at Accounting Firm X to shed light upon key learning experiences that can contribute to a holistic educational experience. In this essay I will first describe my goals and expectations. Next, I will go in to detail about my dailyRead MoreAssignment : Type Of Firm And Industry1615 Words   |  7 PagesIII. Description of Internship Assignment a. Type of firm and industry The firm I conducted my internship at is Robert C. Alario CPA PC. It is an accounting firm based in Leominster Massachusetts but with offices also in Harvard, Massachusetts and Worcester Massachusetts. The firms serves the public accounting needs for individuals, corporation, and non-profit entities. Their services include tax planning and preparation, payroll services, bookkeeping, auditing, QuickBooks assistance, financialRead MoreMy Goal Of Becoming An Accountant876 Words   |  4 PagesThe beauty of accounting is that there is always a precise and accurate response to every problem. It tells a story that helps companies make accurate decisions. Ever since I took my first accounting class, I knew I wanted to be an accountant. I enjoy working with numbers, reaching exact solutions, and the critical thinking that goes along with it. Since accounting is the basics to any business and organization, it can help launch different opportunities. I chose to be an accountant because of allRead MoreInterning As The Financial Analyst At Terma North America Inc.1382 Words   |  6 PagesInterning as the financial analyst at Terma North America Inc. (Terma) and as the accounting intern at Howard, Moore, and McDuffie (HMM) has been a great learning experience. This summer I have been able to apply theory and participate in real-world scenarios. At the beginning of my internships, I met with my supervisors to create goals that I would strive to achieve by the end of the summer. At Terma, my goal was to prepare and present summary financial status reports to management and customersRead MoreField Placement Reflection Report : Humber Business School1396 Words   |  6 Pages Objectives: Describe your field internship objectives. The objective behind doing this internship was: †¢ To get Canadian Experience being an International Student. †¢ develop Connections and building my systems administration channel. †¢ To learn and get information about the Canadian Accounting framework. †¢ To work and addition involvement in the field in which I want to construct better profession. †¢ enhancing both my individual and professional growth. †¢ To knowRead MoreInternship Report1565 Words   |  7 PagesInternships profile Chengdu Bank, founded in December 30, 1996, the former Chengdu 44 urban credit cooperatives founded Chengdu Urban Cooperative Bank, Department of Sichuan Province, the first city commercial banks. October 28, 2008, approved by the China Banking Regulatory Commission, the Bank of Chengdu in the Chengdu City Commercial Bank officially changed its name to mark the beginning of the line development by local banks to regional banks, national bank. At the same time, Bank of

Organizational Change Management Strategic Management

Question: Discuss about theOrganizational Change Management for Strategic Management. Answer: Introduction The process of change in organizations, also in the public sector, has been a subject of study for many years. One of the approaches to change is combining strategic management with the organizational development process. The change implemented in UMV organization in the Netherlands was researched to study the process of planned change in the public sector (Sminia and Nistelrooij, 2006). Topic of the Article The topic of the article is strategic management and organizational development: planned change in a public sector organization. The need for changes in public sector organizations arises because technology changes with time. Further there are reorganizations in public sector enterprises also brought by changing policies of the management and politicians. Thus these organizations adopt strategies that bring changes leading to better performance and competitive advantages for these concerns. This topic is therefore very much relevant in modern times as there are large public sector organizations which implement changes in a planned manner, in fixed time and within predetermined costs, also by involving and educating the employees about the change (Bouckenooghe, 2010). Objective of the Article The objective of the article is to find out what should be the right approach to implementing change in a public sector organization. The top management of the organization has the resources and the power to implement change within the enterprise (Hornung et al., 2010). Further it is argued by many that management understands the need for the change better and also has the knowledge and expertise. But that is sometimes not enough to bring a change successfully. The cooperation and participation of the employees needs to be secured, also by giving them more information and decision making powers to implement change. But the management sometimes is not ready to do so fearing chaos and conflicts would break out. Thus, the article attempts to find out if strategic management and organization development measures should be adopted simultaneously to implement change in a public sector organization. Argument Advanced in the Article The argument advanced in the article that application of strategic management approach (top to down) and organization development approach (bottom to up) simultaneously for implementing change in an organization is not easy but has many advantages if applied properly seems valid (Hornung et al., 2010). The Methodology and Means of Analysis Used In the UMV organization the VizIer project was studied relating to provisions purchasing reintegration (Sminia and Nistelrooij, 2006). In this research, the changes regarding organizational structure and work processes were studied. The method employed was to record the events happening in the change process in the organization. This was done through direct observations made during meetings of the employees and later obtaining their responses on a questionnaire. Conclusions and Findings of the Article The organization initially realized the importance of employee participation in the process of change implementation (Weerakkody, Janssen, and Dwivedi, 2011). This is evident by its action of holding conferences and meetings to involve employees by taking their suggestions regarding the project. This was followed by involvement of local managers and employees in initial phases of the project (Suddaby, 2011). But the top management was not able to sustain and promote this employee enthusiasm for playing a more active role in implementation of the project. Further when differences emerged between the two departments of the organization over distribution of work among them, the top management did not take enough measures to resolve the conflict. Instead the top management killed the process of organizational development for implementing change by taking everything under its absolute control and showing indifference to employees suggestions and initiatives for implementing the change pro ject. In the end the project was completed speedily, but there were many drawbacks of this approach by the top management. Many employees felt they had been treated unfairly when the organization development process was derailed. In future if the top management wants to secure the cooperation and proactive participation of the employees in implementing a change project, the employees would not easily trust the management and would not like to waste their efforts by working for change exceptionally, as they would fear that eventually the top management would sideline them and force its own will without incorporating their suggestions and work. Participation of employees in the change process was a source of satisfaction for them (Bouckenooghe, 2010). They had felt more connected to the organization when they were asked for their suggestions. This would have increased their productivity also in the form of innovative advice given by them. The top management lost an opportunity to motivate em ployees further, which would have led to better implementation of the project. Implications for Managers During Organizational Change Process In a public sector organization, the decision making is more centralized and there is prevalence of bureaucracy. In order to effectively implement a change process, the participation of people is required, also in the decisions and initiatives relating to the change. This is basically against the bureaucratic culture. Thus the top management in a public sector organization has to make extra efforts to implement change through organizational development in a phased manner. The management has to effectively deal with the outcomes of a change process like changes in behavior of people and their attitudes (Kuipers et al., 2013). There is the need for the management to take feedback from employees continuously during the implementation of change and respond by clearing the anxieties and fears of the employees regarding the changing situations (Daly and Finnigan, 2010). The management needs to have the expertise to define new positions and systems in clear terms to implement change properl y. Strengths and Weaknesses of the Argument The top management of an organization should use its powers to implement change intelligently. In a public sector organization, the power is more centralized. This would help the management in to bring organization wide change with speed using its wide powers. But it is one thing to change organization structure and systems to exercise change but another to get full involvement and cooperation of employees in the change process which is crucial for its success. This can also be achieved through bottom up approach of organizational development. This approach leads to a better flow of information from the employees to the top management. This helps the management to be aware in a greater detail of what is happening on the ground and take effective measures to remove any frictions and differences that have arisen due to changed power equations within the organization (Ven and Sun, 2011). The top management should know how to integrate strategic management and organization development ap proaches to get the desired results. In situations, where a strategic change is to be implemented with speed, then a mixed approach is not beneficial. There is not enough time to get the suggestions and involve all the employees in the decision making relating to the implementation of the change. Sometimes the top management has to take make tough changes in the organization to ensure its survival and rely solely on its expertise and experience. References Bouckenooghe, D. (2010). Positioning Change Recipients Attitudes Toward Change, In The Organizational Change Literature, Journal Of Applied Behavioural Science, 46(4), 500-531, [online]. Retrieved from: https://jab.sagepub.com/content/46/4/500.short (Accessed: 13 August 2016). Daly, A. and Finnigan, K. (2010). A Bridge Between Worlds: Understanding Network Structure To Understand Change Strategy, Journal Of Educational Change, 11(2), 111-138, [online]. Retrieved from: https://link.springer.com/article/10.1007/s10833-009-9102-5 (Accessed: 13 August 2016). Hornung, S. , Rousseau, D. , Glaser, J. , Angerer, P. and Weigi, M. (2010). Beyond Top Down And Bottom Up Work Redesign: Customizing Job Content Through Idiosyncratic Deals, Journal Of Organizational Behaviour, 31(2-3), 187-215, [online]. Retrieved from: https://onlinelibrary.wiley.com/doi/10.1002/job.625/full (Accessed: 13 August 2016). Kuipers, B. , Higgs, M. , Grandia, J. , Kickert, W. , Tummers, L. and Voet, J. (2013). The Management Of Change In Public Organizations: A Literature Review, Public Administration, 92(1), 1-20, [online]. Retrieved from: https://onlinelibrary.wiley.com/doi/10.1111/padm.12040/full (Accessed: 13 August 2016). Sminia, H. and Nistelrooij, A. (2006). Strategic Management And Organization Development: Planned Change In A Public Sector Organization. Journal Of Change Management, 6(1), 99-113, Routledge Taylor And Francis Group. Suddaby, R. (2011). Professionals And Field Level Change: Institutional Work And The Professional Project, Current Sociology, 59(4), 423-442, [online]. Retrieved from: https://csi.sagepub.com/content/59/4/423.short (Accessed: 13 August 2016). Ven, A. and Sun, K. (2011). Breakdowns In Implementing Models Of Organization Change, Academy Of Management Perspectives, 25(3), 58-74, [online]. Retrieved from: https://amp.aom.org/content/25/3/58.short (Accessed: 13 August 2016). Weerakkody, V. , Janssen, M. and Dwivedi, Y. (2011). Transformational Change And Business Process Reengineering (BPK): Lessons From The British And Dutch Public Sector, Government Information Quarterly, 28(3), 320-328, [online]. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0740624X11000323 (Accessed: 13 August 2016).